Accenture
Even c-suite execs aren’t above the wily charms of advertising.
Branding high-stakes consulting pitches in two-week sprints involved:
Manifesto writing
Headline/Tagline writing
Book/Brochure writing
Video writing
Poster writing
Experiential writing
Website/Minisite writing
Email writing
Training module writing
Proofreading
Strategy development
Work that sewed up tens of millions of dollars (best estimate, sorry) in wins from major corporations:
Producing work that made (frankly, esoteric) pitches indelibly memorable, from punching up PowerPoints to designing multimedia experiences:
